Arizona theater company
Rebrand Arizona Theater Company because they had facing the closing door problem few years ago. The performances is not good enough to cover the budget so they need to call attention of public as their financial now still able to do so.
Their corporate identity is outdated and not strong enough to let people recognize easily and create high awareness.
I repositioning it to be more educational,entertainment and dynamic.
Their corporate identity is outdated and not strong enough to let people recognize easily and create high awareness.
I repositioning it to be more educational,entertainment and dynamic.
Logo concept
Our logo included three main element which is water splash, windmill and octagon.
Our logo included three main element which is water splash, windmill and octagon.
There’s 2 variation of logo can be use for different application by following the logo guideline. 4 colors used in the windmill represent 4 main venue of Arizona Theater Company.
The overall color scheme for the building interior will be corporate color which is purple.
/ branding
